Google Analytics is a fantastic statistical tool that is provided free from Google. A small piece of code is provided by Google to put on each page you want statistics on and then Google tracks it from there.

Once everything has been set up for it to work, Google Analytics then tells you detailed information on how many people visited the page, how many left, how many clicked another link etc. This is useful information to see if any of your pages are generating great traffic and if any are potentially putting people off staying on your site. REMEMBER, your home page on your site is not necessarily the first page a user sees when entering your site if they have found you on a search engine.

As part of our web management features TSG Creative can set up and track all this information for you to which you would still have overall control and login to see reports and statistics yourself. This then allows us/you to see and change any pages that aren't performing or include additional content on the ones that are.