A website in today's modern world must have a good design and clear structure in order to stand out from the crowd as well as provide the information and products a user is looking for in an easy to use fashion. TSG Creative have adopted this take on our web design to ensure that not only does your site look great, generate leads and promote your company but also conforms to Search Engine and Accessibility guidelines across the board to ensure your site is optimised for every user.

It is surprising as to how many companies have not adopted such methods and unfortunately their clients suffer in cases where they may be losing out to a certain percentage of users that cannot access the site due to a disability, using an unsupported browser or not having JavaScript functionality on their machine (these are typical examples there could be a lot more).

Keeping your website clean with good structure is important not only so users can easily navigate your site and find what they are looking for but also so search engines can index your page in the best way possible boosting your rankings in their result listings. For this reason we design your site mainly in CSS which allows for simple structuring and is very easy to change in the future making the site very flexible. This is also good practice as different internet browsers can handle sites with slight differences which can make your site look inconsistent dependant on the browser, however, they all utilise CSS in the same way so the structure of the site will be the same in all.

The final stages of our web development are always focused on Accessibility. This is where small details of the site are changed or configured to allow every user despite disability or browser to view your site. This may not seem important to many as the percentage that may not be able to see your site may be quite small (i.e. 15%) but as a business you do not want to miss any possible leads. It is no different to having a retail shop with no wheelchair access. To learn more and see more examples of why Accessibility is important please read our Accessibility Page.

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