So your new website is uploaded, tested and is now running live, it shouldn't be long before your site is brimming with customers right? Wrong, unfortunately without any means of marketing it would be the same as building a shop in the middle of nowhere, you may get the occasional person drive by but how will the vast majority of your target audience know you are there?

There are three ways that TSG Creative utilise web marketing in order to boost your site in search engine rankings and therefore producing more traffic to your site.

The first is natural search engine rankings. TSG Creative use SEO techniques when building your site and we can also use the same techniques on existing sites if you have one. This is covered in our SEO Optimisation section, we can also manage your site using Google Analytics to see how your site performs on a page by page basis.

The second is using Google AdWords. As a Google Accredited company we have sufficient skills to create an AdWord campaign for you in the initial phase and then train you on how to take over and run the campaign yourself. This has so far proved as our most successful stage of web marketing and allows for excellent tracking of where the user goes after clicking on your link.

The last is using our own SEO technique called Stepping Stones. This campaign is based upon a set number of keywords that you wish to use for people to find your site, we then create several pages containing certain SEO guidelines that are designed purely to put weight against that keyword and boost your site in the rankings.

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